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| How often do you +1 content? |
Today, Google’s Matt Cutts succinctly summed up the
question: Does +1s have a direct impact on my (search) rankings? In a word: no.
He’s saying that it doesn’t directly impact it as part of Google’s algorithm.
But hold on right there, the importance of shareable
content definitely makes an impact on how popular you are. Really when it comes
down to it, isn’t that the point of rankings? The popularity aspect?
When you search a business on Google, the most popular
choice typically rises to the top with less known domains/companies/brands
falling somewhere on the third, fourth, fifth pages which no one ever bothers
to scroll through. You can’t depend on clicking through and +1ing everything
you’ve ever written and deem yourself top rank worthy, but it certainly couldn’t
hurt either as long as it’s serves as value to someone else.
I think that you can’t expect to +1 crap content and
irrelevant material and expect to see your rankings on page one. But if you’re
constantly improving the content that you put out both on your website and
social media that people will find useful or entertaining, they will
organically want to share that information with others.
This will make you the
cool kid so to speak and ultimately, help you boost your rankings. It’s not a scientific
algorithm. It’s common sense.
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